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Buick Riviera Concept Coupe

Buick Riviera Concept Coupe



The Riviera has been engineered to accommodate a new hybrid system.
The fuel-efficient car, which will feature several technological and manufacturing advances.

Exterior Design - A Sense Of Existence, Not Anonymity
The Riviera design is structured around the Buick tri-shield logo, sitting proudly on a trihedral waterfall grille. This takes the traditional Buick treatment to a new level of sophisticated boldness.

The gullwing doors, selected for their exotic appeal, achieve an expansive entrance to the two-plus-two seating configuration. Measuring 1938 millimeters at their widest point, they add to the coupe's sleek sideline. At night, fully opened doors gently shine the "Buick" name on the ground.

The use of carbon fiber in all body panels allowed the designers greater flexibility through reduced mass and added strength. This made the gullwing engineering demands easier to realize and sharp, tight radius curves possible across the body surface.

The Riviera sits on 21-inch 10-spoke forged aluminum wheels, combining polished and satin finishes, with low-profile tires. Taking their cue from Formula One cars, the side mirrors are sweeping yet unobtrusive.

Interior Design : All About Relaxation
In a word - sanctuary. The use of rich blue and subtle creams, representing earth and water themes, are conveyed through high-quality leather bucket seats, plush carpet and a luxurious padded steering wheel. Completing the organic feel, the roof comprises two shaded glass windows offering increased headroom and a celestial connection for occupants.


The interior has no discernable start and finish point for the front and sides, creating a comfortable lounge feel. It is immediately futuristic yet somehow familiar.
The three-dimensional speedometer, inspired by past classics but utterly modern in design, compliments the touchpad styled central console loosely modeled on a computer mouse. An LCD display screen crowns the central console.

Interior designers were encouraged to consider people's personal belongings to enhance their feeling of familiarity and comfort in the vehicle. Continuing the theme of calm simplicity, electronic shifter pads replace the traditional transmission shifter. Controls are kept to a minimum to avoid driver distraction.


The ambient light strips are applied from across the console and inserted on the door liner, stretching to the front seats. Deliberately imitating precious Chinese jade stone, the lights are tinted a subtle icy green, which also offers tribute to a favored color of Buicks in days gone by.

Interior trim treatments befitting the Buick prestige abound - miniature aluminum tri-shields in the front seat headrests, a wooden floor mat in the rear and a rear central armrest which can move sideways left and right to accommodate passengers of different sizes.